Your Story. Your Identity. Your Culture.
Culturally inspired pieces built for pride, purpose, and community.
Wear Your Story.
FirstGen Designs is a culturally rooted apparel brand built on pride, representation, and community. We use personal storytelling and meaningful design to celebrate achievement, identity, and purpose. Every piece is created for individuals who move with pride and connection, using clothing to turn their journey into representation. This isn’t just apparel—it’s your story, worn boldly.
Collections
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All Products
Showcase your story. Showcase your style.
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Love in BLACK
Honoring Black Love, sacred and timeless—rich with soul, deep connection, and the...
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Christian Apparel
Inspire, uplift, praise. Boldly wear your faith.
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4 The Culture
Bold graphic hoodies, joggers, jackets, and hats that celebrate cultural expression and artistic flair, made...
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Divine Ladies
Unity. Strength. Grace. Rep your sisterhood.
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Rep your HBCU
A celebration of pride, heritage, and culture. Showcase your HBCU spirit.
Share Your Story
Your story deserves to be seen.
FirstGen Stories is a space created to honor the journeys that shape us—the firsts, the milestones, the moments that didn't always come with a blueprint.